Caity G. O'Connor

Experience

Email Designer

Access Development, Salt Lake City, Utah

04/2016 – present

Design and build mobile-responsive promotional emails
Create data-driven designs by collaborating with team to create A/B tests with goals and hypotheses, analyze metrics and data including open rate, click-through rate, and conversions, within the larger context of email campaign metrics to inform future design decisions
Create and maintain documentation related to email best practices, company email services, email law, campaign timelines, and expectations for clients.
Coordinate with team to map campaigns and journeys, assisting in setting parameters for triggered emails
Build templates in Salesforce Marketing Cloud
Create and update internal Email Document Library
Track overall campaigns and individual emails using JIRA
Create objectives and measure key results using OKR methodology
Proud member of the #emailgeeks community and Women of Email

Project Manager

Backstage Library Works, Provo, Utah

02/2012 – 02/2015, 04/2016 – 04/2017

Planned and implemented projects from pricing to completion as main contact for clients, overseeing up to 29 accounts simultaneously
Manage budget, deadlines, schedules and quality; coordinate with off-site contractors
Hired, trained and managed team members

Office Manager

Backstage Library Works, Provo, Utah

01/2015 – 04/2016

Designed, initiated and led employee wellness program; including creating and promoting monthly challenges, newsletters and posters
Gathered revenue and productivity data and create daily and weekly management reports

Graphic Design Intern

Bridle Up Hope, Alpine, Utah

04/2017 – 08/2017

Created illustrations and logos for program
Designed layout of program manual

Unsolved problems are my motivation. Consequently, I am equally comfortable with math equations, paintbrushes, design software, or front-end code—whatever is needed for the task at hand. Efficiency with empathy is my calling, and I'm never fully satisfied if there is a more elegant solution still to be discovered. I learn and adapt quickly, and I appreciate any opportunity to try something new.

Education

Master of Arts in Mass Communication

University of Florida, Gainesville, Florida

Expected Graduation April 2018; 3.85 GPA

Web Design and Online Communication Specialization
Program covers coding (HTML, CSS, jQuery, JavaScript, PHP), design tools and principles, and strategic communication strategies

Bachelor of Fine Arts, Studio Art

Brigham Young University, Provo, Utah

April 2010; 3.55 GPA

Four-year, full tuition National Merit Scholarship (2004-2008)
Department of Visual Arts Talent Award Scholarship (2007 and 2009)

Skills

Illustrator
Photoshop
InDesign
HTML5
CSS3
JavaScript

jQuery
Excel
JIRA
Salesforce Marketing Cloud (previously Exact Target)

Interests

Painting • Drawing • Outdoors • Kickboxing • Reading • River guide summers 2007 and 2008 • Watercolor teacher 2010-2012 • Calculus tutor 2010-2011