My Work

Problem:

Our client had a weak online presence and was not convinced of the potential of a website to build its business.

Solution:

Translate the already-strong vision, values, brand identity, and personality of our client into the digital world. We accomplished this through the following:

• Detailed situation analysis
• Logo redesign proposal
• Creative brief
• Branding guide
• Website wireframes and mockups
• Detailed campaign strategy
• Various collateral pieces
• Usability testing
• Final WordPress site

Assignment Description:

Design and develop a responsive, mobile first website for your chosen small business.

Problem:

There was no email program currently in place, but the organization needed a way to stay in contact with its donors.

Solution:

Create a simple email newsletter template in various formats so that the organization could begin sending immediately, even before they chose an email service provider.

Solution:

Create an email that was functional in all major email clients and browsers, but still provided excitement to users by using hover or rollover effects to show and hide deals.

Problem:

The conversion rate from the existing abandoned search email was low.

Solution:

Through A/B testing and user testing, we found that by promoting "average savings" as opposed to "maximum savings," our conversion rate more than doubled.

Solution:

Create a "scroll to play" email with gifs to guide users to continue scrolling, and a payoff at the end.

Problem:

The business had room to grow, but was suffering from lack of SEO and other online growth possibilities.

Solution:

We began our project with a situation analysis of Root Photography, and progressed with that knowledge to analyze their search campaign and analytics goals, their Organic and Non-Organic SEO recommendations, their social media campaign, and then the expected results of the plan.

(This project was completed as an educational assignment only, and represents no relationship between Air France and the designer)

Problem:

Data was available, but needed analysis in order to be actionable.

Solution:

Create pivot table charts and provide recommendations for an improved online marketing strategy.

Solution:

Use publicly-available resources to develop a complete picture of the industry and the company's place within it.

Solution:

By working with the client to explore various logo concepts and researching the brand identities of other businesses in the industry, I was able to come up with a logo and collateral that fit the client's needs and allowed them to build trust with their donors and clients.

Problem:

The new product needed to be distinguished from existing products and presented to potential clients in an engaging way.

Solution:

Create an omnichannel campaign addressing the problems this product solves, as well as the main questions and concerns that may arise from potential clients. Create a new logo, digital materials (such as social media posts, cover photos, and an infographic), as well as printed materials (flyter, postcard, folder) to reach clients across different platforms.